THE PLAN OF ACTION

The purpose of a well designed marketing plan is to clearly show what steps or actions will be taken and when.

This plan is tailored to each and every property to ultimately achieve success in the sale of your home.

To Get Your Property Fully Exposed To The Market As Quickly As Possible

Once you’ve made the commitment to sell your home it’s time to work to market your property so it sells as quickly as possible.

I will share a marketing plan with you, but the more you know about the process of selling your home the easier it is to support the plan.

The day your home goes on the market it should be in prime condition and priced right to attract the most potential buyers.  I can help you determine an appropriate price and can offer suggestions to make your home more appealing, your job is to put in the work to get your home pristine clean and to remove clutter and personalization.

Buyers want to see a home where they can visualize themselves living in.  If buyers see an overstuffed closet, they’ll assume the home lacks storage space; and if your kitchen counters are cluttered, they’ll think the space is too small.

Provide me with insights about what you love best about your home and community that can be incorporated into your marketing materials.

I can advise you on what you need to repair or upgrade before putting your home on the market.  You can also visit other homes for sale or even local model homes for ideas on ways to present your home to potential buyers.

TO HELP YOU NET THE MOST POSSIBLE MONEY

As with anything in life there are people who work hard to master their craft.  Many of the best Realtors® spend their time learning, adapting and selling the homes of their clients each and every day.  They work hard to master their craft.  I spend 60+ hours a week, 24/7 working for my clients, and that includes weekends and holidays.  In order to sell a property you need a buyer, and I work with 9 to 10 ready, willing and able buyers.

I get results selling homes for a better price because of the marketing, sales and negotiation strategies I employ.  I have a plan and a system that implement that I have spent a lifetime mastering throughout my professional lifetime.  I also believe that my education is never complete… so I am constantly learning.

TO MAINTAIN GOOD COMMUNICATION WITH YOU

Everyone wants to know what is going on behind the scene with the sale of their property.  Sometimes there is activity, and sometimes there is not.  I strive to have constant and consistent communication with my clients.  You will always be up to date on:

The Process

During every step of your transaction.

Market Updates

Its always good to know what is happening so your prepared for a flurry of buyers, or not.

Feedback From Showings

Now this one is tricky… agents are not required to give feedback after a showing.  But I do put in the effort to track them down afterwards to see if I can get any.

CONSULT YOU

All decisions are yours.  I’m here to offer advice, offer a few scenarios or similar situations that you may be in and offer you as much information that I have from my experience and education.

I do this by your preferred method of communication.  I use them all!

To make sure buyers are qualified for your property:

• Offers can be exciting, but unless your potential buyer has the resources to qualify for a mortgage, you may not really have a sale.  I will try to determine a buyer’s financial status before you sign the offer to purchase.  But it’s good for you to know what buyers with follow-through potential looks like.
• They are prequalified – or even better, preapproved – for a mortgage.  Such buyers will be in a much better position to obtain a mortgage promptly.
• They have enough money to make a down payment and cover closing costs.  Ideally, buyers should have a minimum of 5 percent of the home’s price as a down payment, and approximately $2000 to cover closing costs.  If they plan to make a down payment under 20 percent of the purchase price, then they must have CMHC insurance worked into their financing.  They also must have access to an agreed upon amount of their down payment at the time of their offer to secure a deposit for you.
• Their income is sufficient to afford the home over the long term.
• They have credit, which they are monitoring and maintaining.
• They’re not managing too many other debts to take on a mortgage.

To represent you on all offers and negotiate the best possible price, dates and terms:

• In any real estate negotiation, buyers ask and sellers push back – because if you’re the buyer and you don’t ask, you don’t get.
• While sellers want the highest price and buyers want the best deal, the two have to meet somewhere in the middle for the deal to close.  Negotiating for a home is important since this is the largest asset most people own.
• At the end of the day, everyone has a goal to close a transaction, but sometimes it gets a little muddy in between.  One party always has the upper hand, however.  In a buyer’s market, the buyer can always walk away if they don’t like the terms.  In a seller’s market, the homeowner can be picky about price and terms.

Here are a few of the items that buyers and sellers will have to come to terms on:

• Price
• Closing Date
• Deposits
• Chattels
• Contingencies
• Title Insurance and/or Real Property Reports
• Home Repairs

Price, Price, Price

We need to set the stage right from the start that price is so important to the successful sale of their home.  Too often a seller thinks their home is much better than all the neighbouring homes, and therefore should get a higher price.  Too often a home seller wants to test the market with a higher price, or leave extra room for negotiating.

What we will do is simple.  We will work together on a pricing strategy for your home tailored to your needs.

Major Factors Affecting Value:

• Supply & Demand
• Seasonal Markets
• Mortgage Market
• Economic Conditions
• Political Actions
• Location, Location, Location