It’s the Time of the Season for Selling a House – Or Is It?
When it’s time to sell your house, conventional wisdom says selling in the prime season, which begins in spring and lasts through summer, is the best way to go. But, what if you wanted to wait until the off-season – is that a savvy move, or would you be leaving money on the table?
Spring marks the beginning of the busiest home-selling and home-buying season in Edmonton. With the warmer weather, more daylight, and the impetus to get a house in order before the next school calendar begins, buyers are more likely to shop during this time of year, with home buying peaking in June.
The on- and off- seasons can change – both in timing and overall demand for houses on the market – depending on your property. If you’re not sure of when your property is best suited for sale, check with me; that’s what I’m here for.
OK, let’s get to it – is it really that much better to sell in the prime season?
The On-Season – Spring and Summer
Pro: Bigger Sale Price
Unlike other markets, where more inventory, means lower prices, the housing market works the opposite way: prices are highest in the prime season, when the most homes are listed.
It sounds counterintuitive, but it’s a function of demand being very seasonal, driven by weather and school year. There are also more buyers in spring and summer, as this is the most convenient time for most people to move. So relative to demand, the supply of homes is actually tighter in spring and summer than in fall and winter.
Pro: Better Valuations
When your house is being valued, the Realtor/appraiser will look into data for comparable homes sold in your neighbourhood. But if the most recent data is from a home that sold for cheap in the winter, it can hurt your valuation. Having only bits of comparable housing data “kind of holds you hostage.”
With more homes selling in the on-season, the comparable data (or comps) are more accurate. Wait to be the second or third person in your neighbourhood to put your house up for sale to take advantage of those comparable sales. While you’re at it, be sure your Realtor knows your neighbourhood. If a home recently sold for $300,000 but it was dated and needed a lot of work, while normally prices are $440,000, you’ll want your Realtor who understands that.
Either way, the more data the better – and the prime season is when the data is most robust.
Pro: Homes Look Better, Days are Longer
There’s no doubt spring is when properties shine! The flowers are in bloom and buyers are out. Daylight saving time also gives buyers more time to look at houses, which means your property can be seen by more buyers during the day. That means a bigger chance for more interested buyers.
Con: Buyers are Pickier
With more houses on the market, buyers can afford a bigger wish list. If your home needs repairs or updating, buyers might simply pass. Add the fact most buyers aren’t shopping under pressure (as they might be during the off season), you have a pool of selective shoppers.
Buyers aren’t as pressured during the on-season, so there’s no reason they would take a house that takes $15,000 to $20,000 worth of work. I think the time factor plays a role in necessity.
Pro: Sellers can be Picky Too
With more buyers come more options for potential new owners. Don’t want your childhood home razed to the ground for a new infill project? You’ll have a better chance of finding a loving couple looking to start a family during the on-season.
Pro: Bidding Wars
Bidding wars are a headache for buyers, but a big plus for sellers. You want to put your home on the market pretty near when inventory is at a high. There’s more chance for bidders and multiple offers.
Bidding wars mean more money in your pocket. They also usually mean buyers are less likely to make repair requests or other demands. Additionally, cash buyers are some of the more aggressive bidders, so you might find a buyer with a fistful of dollars with a fast lane to closing day.
The Off-Season: Fall and Winter
Con: Thrift Shoppers
If you have to put your home up for sale in the off-season, it’s probably because of an extraneous factor – such as a death in the family, layoff, or divorce – and you can get buyers looking for a good deal above all else.
You get a different sort of buyer, someone who is more sensitive to price, who is intentionally buying at that time of year. Investors looking to buy property at a discount do so around this time.
You may have to accommodate buyers’ wants, like making certain repairs or eating some closing costs in order to sell your home quickly, if that’s a motivating factor.
Pro: The Motivated Buyer
While you may have to field lowball offers from thrifty home shoppers, that doesn’t mean the motivated buyer is an endangered species in the off season.
Off season buyers are more focused and serious about finding the right home in a short amount of time. In many cases, they are involved in a relocation or facing a situation that is requiring them to move.
If a buyer is out looking at houses in six inches of snow, you know they are serious.
Con: Less Curb Appeal
If you’re selling in winter, especially in snowy areas, your house will have less of that colorful “pop” it might have in the spring.
There is no real curb appeal as there is in the spring. We miss the beauty of green lawns and flowers. To offset the blandness of winter, keep the driveways and sidewalks as clear as possible, and provide your Realtor with pictures of your home in the spring for reference.
Con: Homes Sell For Less
When there are fewer houses on the market, it means homes will sell for less.
You may, however, be able to negate this con by raising your price. It’s a common tactic called “winter pricing,” which makes it easier for the seller to accommodate a lower offer.
Verdict – The On-Season is Better
OK, so conventional wisdom does get it right. Sellers who have a choice in the matter wait until the prime season starts so they can reap the benefits.
It you’re a seller, this is the optimal time.