Marketing. The one topic that gets everyone to stop and listen.
At its core, real estate marketing is simply a matter of communicating a message about what we have to offer to an audience. Success is knowing our 2 target audiences and catering every detail to them. They are:
- The buyers.
2. The agents.
The pie chart above illustrates where buyers find the home they purchase. 87% of home sales are generated from the marketing efforts of real estate professionals. Real estate Agents and internet leads are directly driven from having your home listed on the MLS.
Over 90% of buyers are searching on line
As we just learned in the pie chart, 37% of buyers actually find the home they purchase on the internet. But the most important thing to know is that over 90% of buyers are searching online for homes. This is often the first step a buyer takes when planning to buy a new home. It is also important to know that today’s buyers are extremely educated and knowledgeable on the market before they even go out to look at homes. They know the current inventory, what pricing looks like, what has recently sold, and for how much.
With the utmost importance of online exposure, we have a strategic marketing plan that focuses strongly on the exact locations where buyers are looking the most.
Descriptive text promoting your home’s best and most unique features
I am always so surprised on how many properties are listed with minimal, poorly written property descriptions or even no description at all! I take my time to write well-written descriptive text promoting your home’s best features, what makes it unique in our market, and what sets it apart from the other competing properties. Separate text is written for both the end consumers (potential buyers) as well as for the other agents looking or the best fit for their buyer clients.
The Multiple Listing Service (MLS) is an extensive on-line database that includes all the listings from all the participating local brokerages. It is the single most important tool that brokerages and agents use when searching for available properties for their clients. It contains all the properties that are listed for sale in our market area. The instant a property’s data is listed on our local MLS, 1,000’s of Edmonton and area agents have immediate, on-line access to all of the relevant information their buyer clients need.
75% of sales originate with the MLS.
Your home’s information listed on Royal LePage.ca
Over 90% of home buyers use the internet as a tool when searching for a new home! Now more than ever people are accustomed to using the benefits of technology to better gather information. Many home purchases start from surfing the web, where buyers can take a video tour of your home. It’s like having a constant open house with no inconvenience on your part. We use for the real estate market is growing rapidly.
Always on the first page of Google for “Royal LePage.ca”.
- 3.6 Million visits per month
- Over 40 Billion in transactional volume
- More than 130 000 leads each year from digital channels
- #1 in 96 markets nationwide
- 1.04 Billion media impressions – the voice of real estate
- Brookfield – A strong stable parent company with over $225 Billion in assets under management
- 7 Social media channels connecting you with thousands of followers
Featured on the 5 most popular Real Estate Websites
When a buyer selects their search criteria, and gets a set of properties to browse through, my listings stand out on the page – highlighted by descriptive headlines, body text and the inclusion of many high quality bold framed photos. When they click on one of my listings, my contact information is included so they can easily call or email me.
Your home’s information listed on Deni.ca
Deni.ca is the most useful website for local Edmonton searches, with advanced search technologies that allow you to browse all homes for sale and all property listings in the Edmonton MLS. You can search by property type, or by community, or try the MAP search it’s so easy. You will find my website to be a one-stop resource for your online search whether you want to browse through the collection of real estate communities, search all MLS listings, view Real Estate News and Trends or need further information about buying or selling a home in Edmonton.
Your property appears on many local and nationally popular Real Estate websites
Your property will be shared with 3rd party affiliate sites with 100’s of other Realtor and Broker sites.
When it comes to real estate, the key to success is often in the niches. Niche landing pages work the best when buyers are canvassing a local neighbourhood.
Social media and drip marketing campaigns
My drip marketing campaign is a communication strategy that sends or “drips” a series of interval-based messages using social media. This offers my listings an easy way to stay connected and top of mind with current, past and prospective clients.
Many potential Buyers for your property have already teamed up with a local Realtor, and have been set up on an automated “Client Connect” system. When a new property that meets their search criteria becomes available, or has a price reduction, that property is automatically emailed to them. When I list your property on the MLS, your property’s information and photography will be automatically emailed to your ideal target market – this could possible be hundreds of potential buyers. This is another reason why I make sure photo’s, text and information are all looking great from the start!
I have teamed up with the industry’s leading video photographer to offer every one of my listings a custom online video tour. As both buyers and their agents use the internet to browse possible home choices, the added benefits of a video tour allows the buyer to better understand the layout, finishes, views, designs, etc. This captures the buyer’s attention and allows them to imagine themselves in your home.
Highly visible yard signs
Yard signs account for about 11% of where Buyer’s find the home they purchase. At Royal LePage ArTeam Realty, we install a professional, bright and highly visible yard sign. This not only helps attract potential buyers who drive through desired neighbouhoods, but also attracts other agents who may not be watching the MLS daily.
Realtor and public open house tour
Open houses can be a great way to promote your property. As soon as we get listed, I conduct a Realtor Open House Tour. This is the opportunity for all other agents to easily preview new homes on the market for their clients. Getting agents to come view your property is a great promotional event and great way to launch the property’s marketing.
Custom designed property brochures
It takes strong marketing tools, such as full color brochures, to entice buyers to make that important first phone call. An attractive, well done brochure goes a long way. I will present your home in the best possible manner in order to convert lookers into buyers. My custom designed color brochure provides maximum impact with an emphasis on adding “value” to the product, whereby obtaining the highest possible price for your home.
Direct marketing has proven to be one of the most successful ways to generate new buyers, keep in touch with current contacts and create an awareness of new product. I can send a beautiful , custom designed “Just Listed” postcard directly to the locations that include the highest probability of prospective buyers. Many buyer leads are generated from direct marketing sent to the same neighbourhood in which your home is located.
Quick response to all inquiries
Once my focused marketing generates results, I am always available on phone, text and email. When there is genuine interest in your property, I want to be able to immediately respond to an interested buyer or another agent inquiring on behalf of their client. Social Networking allows me to reach an even wider audience of potential buyers. Mastering today’s available technology allows me to to connected to our prospects and serve my clients well.
Promoting your home to the close
My ultimate goal is to exceed your expectations in achieving your real estate objectives. As a professional Realtor I have resolved that nothing less than your complete satisfaction is acceptable. To achieve our goal, I will work to obtain the highest price for your home within the allowable period of time. Once all of our initial marketing is in place, I will continue my efforts in promoting your home until we have completed the sale.
My continued marketing efforts:
- Follow up through market analysis and agent feedback
- Periodic review of our marketing plan based on current market activity
- Discuss pricing and timing within the market
- Notify you on other competing properties in your neighbourhood
- Inform other agents of any and all changes to your listing
- Maintain stock of property brochures for buyers
- Make seasonal changes to online marketing as needed